A&W created what is allegedly the world's first "float through" on the Penticton Channel, an area popular in the summer for a long tube ride across town via the town's channel.

Since this is my hometown, I am kind of stoked to see this, and since A&W is my guilty road trip food of pleasure, I think it is kind of cool. I could totally go for some onion rings mid channel float...

Chris Stenberg is a Canadian researcher, filmmaker and photographer specializing in the expression of cultural understanding through film and photography. He is the founder of VideoResearch, a documentary research and production agency; and The Photo Lesson, a place to learn photography online.