Kojima Jeans Street - Kurashiki Japan

If you’re a denim enthusiast, or just someone looking for a new Canadian Tuxedo (yes, double-denim is alive and well in Japan), the Kojima Jeans Street in Kurashiki City is like a blue jeaned paradise for budding and experienced hipsters alike.

Located about 15 minutes on foot from JR Kojima Station and 50 minutes by car or bus from central Kurashiki, the Jeans Street is the perfect place to pick up a new pair of trousers from a local designer and craftsperson. Here you’ll find every type of wash for your denim, and styles that range from classic to avant-garde.

Central to the Kojima experience is the Betty Smith Jeans Museum from local purveyor Betty Smith, where you can finish your own pair of jeans to take home by customizing the buttons, tags, and rivets while exploring some of the history around denim making in the Kurashiki area.

What started as an economic initiative to reinvigorate a depleted industrial area has now turned into a hip enclave of denim based craftspeople all designing and making some incredible denim ware.

Local brands of note include:

This is an area yet to be afflicted by throngs of tourists, which makes for a nice adventure and a sense of discovery. It is also a great place to buy a new pair or three of jeans, but be advised this delectable denim comes at artisanal craft prices

Kojima Jeans Street is located about 50 minutes by transit from Kurashiki centre, 2 hours from Osaka, and 1 hour and 45 minutes from Hiroshima. The old town in Kurashiki is also a great place to shop for jeans, but Kojima has that straight from the source workshop feel. If you can’t make it to Kojima, Okayama Denim has a great selection of jeans from Kojima available for online purchase.